We are an event cinema brand that distributes alternative content for exhibition in digital format in cinemas, cultural centers and other public venues.
Our mission is to help cinemas and cultural centers create unique events for their audiences by providing high quality content, tailored marketing strategies and promotion support.
Since 2003, we have been providing our clients with complete series of programs (operas, ballets, musicals) from the world’s most prestigious performing arts institutions such as Opéra National de Paris, Salzburger Festspiele, Teatro Alla Scala, Teatro Real de Madrid, Wiener Staatsoper and a lot more.
We have distributed over 115 LIVE events via satellite and broadband, and more than 400 programs on DCP. Our exhibition network includes more than 3000 screens worldwide (50 countries in 5 continents) reaching up to 3.000.000 viewers.We maintain offices in New York and Barcelona.
In 2019 Rising Alternative brand was acquired by A Contracorriente Films. Specialized in European and independent cinema, the company is currently the Spanish distributor leader in the theatrical market, with premières that have accumulated more than 20 million viewers, and a catalogue of more than 1,500 titles. This has allowed Rising Alternative to strenghten its reputation as an alternative content provider internationally and to secure high profile partners such as FraCinema for Opera de Paris, RAI, Unitel, C Major, Accentus, Leonine, EuroArts and many other producers.